Most people would like to have a well toned body with ripped abs to show off at the beach. Unfortunately, our modern way of life is very sedentary and we eat too much, so we are generally overweight. We know that diet and exercise require perseverance and sacrifice. This is why when a TV advertisement offers a device that in 3 minutes can give the results of 100 sit-ups we are tempted to buy it even for $200 dollars or more, especially when the device is promoted by a good-looking fitness model like Jennifer Nicole Lee who lost over 70 pounds after bearing two children. The Ab Circle Pro is a fiberglass disk with handlebars and knee rests that can be used for doing pushups, swinging from side to side, and doing leg squeezes. The TV infomercials promoting the Ab Circle Pro ran more than 10,000 times between March 2009 and May 2010. One of the things that the TV commercials did no mention was that Jennifer Lee was already slim when she started promoting the exercise device.
Jennifer Nicole Lee and the Ab Circle Pro
The Federal Trade Commission (FTC), which is a consumer protection agency, charged the companies and individuals which promoted the Ab Circle Pro with making unsubstantiated claims that the device could cause rapid and substantial weight loss and that three minutes of exercise on the Ab Circle Pro was equal to 100 sit-ups. The FTC filed a civil lawsuit against four companies promoting the device: Fitness Brands Inc., Fitness Brands International Inc., Direct Holdings Americas Inc. and Direct Entertainment Media Group Inc.
The FTC proved that it was deceptive to promise that people could lose 10 pounds in two weeks by using the abdominal exercise device for only three minutes a day. In the settlements, the companies agreed to pay as much as $25 million in refunds to customers for deceptive advertising. Michael Casey and David Brodess, two executives who control the companies, agreed to pay a total $1.2 million. Under terms of the settlements, none of the defendants admitted wrongdoing.
The FTC warned marketers to refrain from promising magic solutions to health problems, and advised consumers to carefully evaluate advertising claims for weight-loss products because weight loss requires hard work.
If you bought the Ab Circle Pro and got ripped off instead of getting ripped abs, you can try to get your money refunded by applying through the Federal Trade Commission web site:
FTC Ab Circle Pro Refunds